Panel capabilities
Our dedicated Audiences team lead by Tatenda Musesengwa, VP at Savanta, has been working hard to develop our panel capabilities.
Savanta is delighted to announce expansion of its UK & US panels in addition to launching in the Netherlands.
Our dedicated Audiences team lead by Tatenda Musesengwa, VP at Savanta, has been working hard to develop our panel capabilities.
Following significant investment in our growth strategy, Crowdology – Savanta’s proprietary consumer panel – is on track to reach 50k panellists by the Spring.
The investment also includes a revamp of the front-end of our website, with the goal of creating a more polished experience for our users to ensue response rates and keep respondents engaged.
Further to this, the team have been working on refining our recruitment programme so as to increase our sample availability for clients. This includes enhancing quality procedures with a research team specialising in data quality and removals, as well as the best-in-class research fraud detection.
But these improvements aren’t restricted to our UK panel, we’ve also ramped up investment in our US capabilities as well as started recruitment over in the Netherlands following the launch of Savanta Europe last year – a core focus for the Audience team.
Ultimately investment in our in-house capabilities enables us to keep our costs competitive, quality high, and our delivery to clients fuss-free and flexible.
Helping clients to make better decisions
Accurate data collection and analysis from different audience segments can be fraught with issues.
How can you avoid biases? How will you recruit respondents? How will you maintain quality?
Rest assured; we’ve thought of all these issues. Excellence is at the heart of our approach. We’ve developed specialist panels, including a parliamentary panel and a youth community.
With Savanta’s suite of sample solutions, you can enjoy unrivalled cost, speed, and ease of access to your target market through a single point of contact.
Reaching over 100m consumers and business decision-makers across 95 countries, you are connected to a truly global audience.
Want to connect with your target audience? Get in touch here.
