Investing in Tech-enabled Insights

Overview

We focus on symbiotic and self-reinforcing investments across five categories.

Technology is crucial to our success (and yours), and our in-house tech team are dedicated to the development of technology assets to embed within all of our Insight and Advisory investments.

Our world-class data lake and proprietary brand tracking product, BrandVue, is immediately available to any new acquisition to enhance existing or build-out new data products.

 

 

 

Technology

Our in-house tech team of over 40, are dedicated to the development of our technology assets and AI solutions.

This is central to driving innovation across the entire research process; helping all of our businesses deliver agile solutions globally.

Our platform allows your clients to instantly access digital intelligence about their market, brand, and customers. It’s smart. It’s innovative. It’s fast and flexible.

Brandvue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

And covers reputation topics, including market intelligence, audience understanding, brand performance, marketing performance, customer acquisition, customer retention.

Our omnibus and tracker surveys enable you to benchmark and track awareness, perceptions, and behaviours to ensure you better understand your audiences, from consumers to businesses.

 

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